Annual Report



Team RWB’s mission is to enrich the lives of America’s veterans by connecting them to their community through physical and social activity.

Enrichment is defined as creating quality relationships and experiences that contribute to life satisfaction and overall well-being. The concept of enrichment consists of three core components—health, people, and purpose—that define a rich life.



What is an Ethos:

Team RWB members share more than just values. We share an ethos – a set of guiding beliefs and ideals that characterize our community. An ethos persuades or inspires people to action…and that is what our organization is all about. While ethos can be sometimes hard to define, you certainly know it when you see it. Ethos is demonstrated, not stated.

The Eagle Ethos:

The Eagle Ethos was crafted using six words that uniquely characterize Team RWB and distinguish our organization from others. While there are certain principles that all nonprofits should adhere to, these are the things that make our Team special. The Eagle Ethos can be clearly captured in an instant with a single snapshot or demonstrated over time. It can be displayed outwardly or held inside as fuel for action. But it is pervasive throughout Team RWB and known intimately by each team member who puts on that red shirt. The Eagle Ethos is passion, people, positivity, commitment, camaraderie, and community…and Team RWB lives it in action every day.


We care more, we work harder, and we share our story.


We are dedicated to each other, our mission, and our communities.


Veterans and community drive everything we do.


We improve lives through genuine, personal relationships.


We don’t ignore the challenges, we just stay positive and attack them.


This is what we are building…
at every level!




With each passing day, I become even more proud to be a part of this Team and to call myself an Eagle. In looking back at 2016, I am truly inspired by the passion, positivity, and commitment displayed by our members, volunteer leaders, and supporters across the nation. Even as the organization has grown to over 115,000 members across more than 200 locations, Team RWB continues to thrive on the grassroots, authentic culture upon which it was built. As you’ll see in this report, 2016 was a big year.  

Through increased investment in our Leadership Development Program, we have built the framework to grow and sustain our mission for years to come. Our Eagle Leader Camps and Academies trained, inspired, and empowered hundreds of leaders to make a real difference in their communities. The first full cohort of Eagle Leader Fellows have done remarkable work to propel us forward…and we’ve even added five of them to the staff!

In the Chapter program, we saw absolutely incredible work on the part of our local leaders, who dedicated more than 250,000 hours of volunteer service! Together, they ran over 43,000 local events and generated over 325,000 quality, personal interactions. This effort is the very core of our mission and the primary driver of life enrichment.

While the organization has certainly grown wider over the past five years, 2017 is a year where we look to grow deeper. To do this, we will focus on leadership development and peer support, which means more opportunities for education, training, and experiences. We will work to deepen relationships with local communities and adjacent organizations. And we will strengthen our infrastructure to better understand, and deliver upon, the member experience.

Our mission to enrich lives is a bold one and we simply could not do it without the amazing support from volunteers, donors, sponsors, and partners. Thanks so to all of you for believing in Team RWB and for supporting our efforts to empower Veterans and build strong communities.