Best Selling Author Jonah Berger on Creating Contagious Content, Invisible Influence and How to Get People Involved.

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In this podcast, we talk to best selling author and professor at the Wharton School, Dr. Jonah Berger.  He’s a thought leader on the academic side of what causes certain content to go viral, how influence plays a part in all of our lives, and we discuss how this relates to life and Team RWB.   
We cover a ton of content in this podcast, to include:

• How his book, Contagious, has influenced Team RWB

• How to get people involved

• The Invisible Influence that shapes all our lives



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