Mike Bledsoe on the Business of Fitness

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Mike Bledsoe is a Navy veteran and the CEO of Barbell Shrugged.  Over the last 5 years, he and his team have revolutionized the way that the gyms, trainers, and fitness enthusiasts do business.  Mike started one of the early CrossFit boxes while he was still in college back in 2007.  A few years later, they started a little podcast (the first one I ever listened to) called Barbell Shrugged and have gone on to interview many of the most influential people in the worlds of CrossFit and strength training, to include Rich Froning and Tim Ferriss.

This episode is as wide-ranging as it is intriguing.  Mike and I go into every from the role of identity to the value of content marketing.  He is an extremely thoughtful guy and provides some tremendous insight into how Veterans (and everybody) can become the best versions of themselves.  If you’re not familiar with Mike, you are in for a treat.  He’s unlike anybody we’ve interviewed so far and this one was a ton of fun.  You won’t want to miss it!

You can catch Mike on Twitter @michaelbledsoe or check out their stuff at:

www.barbellshrugged.com and www.barbellbusiness.com

If you’re interested, you can check my interview on the Barbell Business podcast from last April.

 

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